Join a dynamic team as an Email Marketing Specialist in Karachi, Pakistan. This role is crucial for driving customer engagement and optimizing digital marketing campaigns within a leading organization.
Key Responsibilities:
Email Marketing Specialist
Eligibility
Qualification:
Bachelor’s or Master’s degree in Marketing, Business Administration, Computer Science, Data Analytics, Information Systems or a related field from an HEC-recognized institution.
Qualification in Islamic Finance will be an added advantage.
Experience:
Minimum 2 to 3 years of experience in email marketing, marketing automation, or CRM campaign management.
Skills Required:
- Email marketing, customer engagement, segmentation, targeting and automation.
- Campaign performance analysis, A/B testing and optimization.
- Basic HTML with strong analytical, data interpretation and reporting skills.
- Communication, collaboration and stakeholder management skills.
Responsibilities:
- Managing and administering the email marketing platform, customer email database and automated customer journeys.
- Developing and executing email marketing campaigns including customer segmentation, targeted communications and trigger-based campaigns.
- Monitoring campaign performance, conducting A/B testing, analyzing key metrics and providing actionable insights and recommendations.
- Coordinating with business teams and stakeholders to ensure timely, accurate and effective customer communications.
Department:
Marketing
Location:
Head Office - Karachi
Last Date:
July 13th, 2026
Eligibility / Qualification Required:
Minimum Education:
- Bachelor’s or Master’s degree in Marketing, Business Administration, Computer Science, Data Analytics, Information Systems or a related field from an HEC-recognized institution.
- Qualification in Islamic Finance will be an added advantage.
Experience:
- Minimum 2 to 3 years of experience in email marketing, marketing automation, or CRM campaign management.
Skills Required:
- Email marketing, customer engagement, segmentation, targeting and automation.
- Campaign performance analysis, A/B testing and optimization.
- Basic HTML with strong analytical, data interpretation and reporting skills.
- Communication, collaboration and stakeholder management skills.
Responsibilities:
- Managing and administering the email marketing platform, customer email database and automated customer journeys.
- Developing and executing email marketing campaigns including customer segmentation, targeted communications and trigger-based campaigns.
- Monitoring campaign performance, conducting A/B testing, analyzing key metrics and providing actionable insights and recommendations.
- Coordinating with business teams and stakeholders to ensure timely, accurate and effective customer communications.
How to Apply:
Apply online through the Meezan Bank careers portal at https://fa-ewvh-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_3002/job/9213